LOUISIANA STARTUP WINS SMART CITY CHALLENGE, BEATING MICROSOFT AND IBM
The first ever Smart City Challenge took place in April in Lafayette, bringing together innovators over
24 hours to improve the city.
Hosted by LUS Fiber, the city’s community-owned telecommunications system, the Challenge was created to
identify ways to better transportation and quality of life in Lafayette.
The problem posed to this year’s competitors was: “With traffic congestion increasing in Lafayette, do we
feel safe in public transit? How can we improve transportation so that it may in turn improve our quality
of life? How can we as a community come together and solve for traffic congestion and come up with social
impact solutions that can lower insurance costs?”
Louisiana-based 360Fuel, an IoT company delivering connected fueling and C-Store retail, took home $10,000
in cash and prizes for winning the Challenge. The company’s winning solution was a sensor, mobile, cloud,
and AI-driven platform for smart cities called Geaux, which, “incentivizes transportation options like
carpooling, bike-sharing, bus-riding and walking, while enabling the quickest directions and fastest
parking times,” shared a news release.
“Creating this civic hackathon was an important step towards paving the way for Lafayette as a Smart
City,” said Mayor-President Joel Robideaux. “We wanted to showcase and connect our local talent in order
to unleash the potential of our city, and introduce technological innovators to our
The Smart City Challenge was an invite-only event, and 360Fuel ended up winning over other participating
companies such as Microsoft, IBM, and CGI.